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A DEMOGRAPHIC AND PSYCHOMETRICAL STUDY OF HOUSEHOLD FINANCIAL INVESTMENT BEHAVIORS IN CHINA’S BEIJING URBAN AREA

Weiping Liu

Eastern Connecticut State University, USA

ChenChong

Communication University of China, China

 

ABSTRACT

This paper studies financial behaviors of households in China's Beijjing urban area. Demographic and psychometrical data were collected through questionnaire surveys and analyzed by logistic regression and Tobit regression methods. Several important factors which affect the willingness of the investigated households to participate in investment activities and their portfolio allocation decisions were examined and discussed.

Keywords: household finance, financial behavior, risk investment, logistic regression, Tobit regression, portfoio allocation.